David Gilbert 教授


BA(Hons) Social Science and Administration (London University)

MA Deviance and Social Policy (Middlesex)

Diploma in Marketing (CIM)

PhD – The Consumer Behaviour of Tourists’ Demand  (Surrey University)


Member of the Chartered Institute of Marketing;

Member of the Market Research Society;

Member of the Higher Education Academy


Director of the DBA programme delivered in Hong Kong, Germany and UK

Subject Group research leader for the Marketing area

Senior academic staff member in the Management School – previously served as Chair of

Examination Boards; Head of Consultancy services, Chair of the academic misconduct Board

and Chair of Admissions Board, etc.

QAA trained and registered assessor.

Elected Member of the University Senate 1999 – 2003

Co-opted to various University Committees: E.G. Strategic overview of the University recruitment and future academic product policies; Only academic member of the SeMS Business School serving on and writing the report to the Vice-Chancellor on the amalgamation of the University’s two Management Schools.  Currently serve on the University Academic Review Committee.

Carry out appraisals of staff, interviews, and performance management of staff who are underperforming.

Created LearnWare from mapping to production of Lotus Learning based knowledge material

for 12 week modules for both the Relationship Marketing and Marketing Modules. These are

Multi Media and contain video, hyperlinks, multiple choice self-assessment questions, choice of

learning style etc. As such they can be used in a variety of different delivery modes.

Served as one of the lead academics on the Surrey accreditation committee for the application

and meetings for AACSB membership (Association to Advance Collegiate Schools of Business)

Founder and Research Director of the Thomas Cook Research Centre which functioned 2 years at The University of Surrey and brought in approximately £60,000.

Lead organiser for the Know How Fund project in Bulgaria. Running from 1994 to 1997 controlling £65,000 expenditure for the University.

Honorary member of Council for Haslemere Museum

External Examiner for University of Manchester Metropolitan. 2005-2008

Examiner for the Chartered Institute of Marketing Advanced Certificate in Research and Information 2004-

External Examiner for Dublin Institute of Technology. 2003-2008

Moderator/ Examiner for the Chartered Institute of Marketing Advanced Certificate in

Marketing Customer Interface 2000- 2004

Former External Examiner for University of Bournemouth. 2000- 2003;

Former External Examiner for University of Brighton. 2000- 2003;

Former External Examiner for Hertfordshire University, 1995 - 1999

Former External Examiner for Bournemouth University's Leisure Marketing BA (Hons) Course 1993 - 1997.

Former External Examiner for South Bank University, 1994 - 1998

Former External Examiner and Moderator for the Chartered Institute of Marketing Advanced Certificate in Promotional Practice 1995-2000.

Former External moderator for Roehampton Institute of H.E. for the MA in Sociology and Anthropology. Current external examiner 2011

Former Programme advisor for St Mary's University Heritage MSc Course

Experience of validating courses at Roehampton Institute (tourism as well as marketing and languages),

Farnborough College of Technology (Chair of different panels), Plymouth, St Mary's Heritage masters

course, Surrey University for many different management master's courses – and with different modes of

delivery being virtual, distance learning and on-campus.

Experience of examination of PhD/ DBA students at the Universities of Birmingham (2), Bournemouth (3),

Cardiff (1), Nottingham (2) Oxford Brookes (2) and Surrey (12) DBA Luton (1), and successful

supervision to doctoral level (21).

Former Professional Stage Tutor for SMSSS undergraduate degree programme.

Requested twice to serve with Birmingham University on re-accreditation of partner colleges as the external panel member

Served as senior academic in helping to manage the partnership programme with DUFE University, Dalian, China

Set up a Teaching Academy Certificate programme at the University of Finance and Economics, Dalian, China